Just not in the right channels .
With Hellblade 2 , one ofXbox ’s biggest first - party release , just around the recess and with barely any promotion , fans are afraid it wo n’t sell enough to retain the brilliant people who made the series . However , residuum assure that Hellblade 2 marketing is coming — just with a wad of confutative timing and executions .
Hellblade 2 does have marketing, just not from Xbox directly
Microsoft hack corners when they can , most notably in Xbox plot marketing . Just last year , award - winning action secret plan Hi - Fi Rush was shadowdropped on release , which was upsetting for a raft of fans like myself , who truly think the game deserved more acknowledgement than it was given .
Hellblade 2 seems to be grow the same treatment . The first Xbox social medium post for the game we ’ve seen in months was only upload last week .
Senua ’s Saga : Hellblade IIMay 21pic.twitter.com/op3UJSB78L
What ’s more uproarious is the timing — this Emily Price Post only came up after the dissipation recoil , where it was annoucement that awing studios such as Tango Gameworks were dissolved for reasons the Xbox / Microsoft resist to divulge .
None - the - less , Aaron Greenberg , the VP of Xbox Games Marketing , has assured that merchandising has been plan and action for the game . This post on X ( formerly Twitter ) was posted on May 3 — means before the disintegration news give way on social spiritualist .
Had a great review with the squad leading our big global & regional marketing plan to defend Senua ’s Saga : Hellblade II . It all starts next week as we optimize chair up to plunge and beyond . So many fun creative plans , to name a few: ✔ ️Global paid media campaign 📺 ✔ ️Cinema…pic.twitter.com/yZBFXMan57
If you check@NinjaTheory ’s recent post , things seem to be aligned with Greenberg ’s announcement . But it ’s in spades weird thatXbox ’s prescribed accounts have n’t been reposting these Emily Post , which is what publishers , who have bigger audiences than its developers , commonly do .
This is what may have head people to believe that Hellblade 2 “ is n’t go any marketing . ” After all , selling is only really effective when there ’s enough date .
If we want to keep Ninja possibility thriving , and you ’re interested in HellBlade 2 it ’s crucial to BUY Hellblade 2!BUY THE GAME!BUY THE GAME!BUY THE DAM GAME!pic.twitter.com / fJkUq1ZANb
But will it be enough?Hi - Fi thrill ’s BAFTA and TGA trophiesdidn’t hold on Microsoft from resolve Tango Gameworks . I suppose we ’ll see how sales pander out in the coming month .
For more on Xbox , check outXbox Game Pass Core full game Sonny Liston Pro Game Guides .
